Low-Budget Book Ad Testing for Beginners [Case Study]

Author Lisa Linwood used BookBub Ads to establish a baseline of ad performance for her hockey romance series, ahead of an upcoming rebrand. Linwood aimed to learn the platform and measure the impact of the rebrand. She followed a testing framework of three images, three individual author targets, and a budget of $3 per day, per campaign. Linwood created nine distinct BookBub Ads campaigns with a total maximum daily spend of $27. She used CPC bidding to keep her costs low. Linwood emphasized creating a clear, unified look between each of her images and the book itself, and included a Kindle Unlimited logo in each of her images.

  • Narrow audiences typically drive higher engagement rates.
  • Use all available data to assess your campaign results — CTR doesn’t always tell the whole story.
  • Continue to iterate on the campaigns you run. Keep using what works well, and experiment with new or updated elements to improve results.
📚 BookAddict’s Take: If you’re an indie author planning a rebrand, this case study offers a clear, actionable framework for using BookBub Ads to measure reader response.

Source: BookBub Partners Blog  | 
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