The Newsletter Market Is Crowded, But Most of Your Competition Is Easy to Beat.
Many writers start newsletters without a clear purpose, often because they feel it’s a necessary marketing or branding activity. However, a newsletter can be a powerful channel for writers who approach it with intention. According to Nate Silver, starting an email newsletter can benefit book authors. For lesser-known writers, a newsletter focused on personal writing minutiae may not be effective. A successful newsletter should focus on exploring issues and questions related to the writer’s work. Building a valuable newsletter list takes time and consistent effort. Writers often make the mistake of trying to appeal to everyone, which results in appealing to no one.
- Too many writers have no idea why they’re writing a newsletter or a Substack.
- If you’re someone who’s working on a book, I’d strongly encourage you to start an email newsletter—just trust me on this one.
- Most newsletter efforts won’t become valuable until you’ve been producing work for some time and gradually built up a list of people who are invested in what you do.
📚 BookAddict’s Take: If you are an author, especially one who is unpublished, focus your newsletter on topics you are passionate about and build your audience over time.
Source: Jane Friedman Blog |
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